Users from low socio-economic countries are often limited to potential opportunities for financial freedom, with very little in assets and access to technologies they are unable to create extra avenues of financial opportunity. They do however have an asset that they use regularly, their digital identities. They are active social media users and they participate in online activities everyday. We want to provide these users an opportunity to take ownership of their online presence by allowing them to participate in micro tasks.
In the retail industry, 75% of consumers report that they would happily engage with loyalty programs if they could access their information on their smartphone. The time is now for ENERD to make this program easily accessible on mobile devices.
An EMCO Network user shall go to ENERD Dashboard/App and requests a task. ENERD Ai searches projects that are useful for the purpose of the company in several aspects such as marketing, social channels, supply chain monitoring, etc. via api and analyses the data. It then provides the user a unique task (could be any interaction with a social media platform or with some tasking within company’s requirements) and upon completion they are rewarded with $EMCO.
Commissioned by the Global Data & Marketing Alliance (GDMA), in partnership with Acxiom and the DMA UK, the 2022 ‘Global Data Privacy: What the Consumer Really Thinks’ report reveals that the vast majority of global consumers (82%) are prepared to engage with the data economy in 2022. Over half of surveyed consumers (53%), across 16 countries, agree that the exchange of personal information is essential for the smooth running of modern society.
1. Deliver a seamless digital user experience ENERD as an “Engage to Earn”.
ENERD, a proprietary software solution designed to issue unique micro tasks to users via its dashboard, these tasks will be determined by AI that analyses the data from platforms connected to the ENERD software via APIs, ENERD will produce a unique task determined by the outcome of its assessment. These tasks will allow for organic engagement which bots cannot replicate. ENERD will adapt to the users preferences to ensure the interactions are within their interests to provide authentic responses. Upon completion users will be rewarded with $EMCO tokens which they can choose to sell or stake in the Defi platform.
2. Provide meaningful rewards inside ENERD ecosystem.
An EMCO Network user shall go to ENERD Dashboard/App and requests a task. ENERD Ai searches projects that are useful for the purpose of the company in several aspects such as marketing, social channels, supply chain monitoring, etc. via api and analyses the data. It then provides the user a unique task (could be any interaction with a social media platform or with some tasking within company’s requirements) and upon completion they are rewarded with $EMCO.
3. Prioritise retail personalisation
Retail personalisation ensures that ENERD meets each CM at multiple touch points and channels throughout their rewards journey and delivers them a unique and tailored experience through tailored AI. If ENERD wants to see this reward programs reach success, ENERD must prioritise “retail personalisation” as part of the strategy. By adapting to the unique preferences of each CM, ENERD can then identify what TPs might pique their interest to become TBCs in the future and lead to repeat “working habits”. This community-centric approach not only has the potential to increase CM engagement by a significant amount, but also improves a CM’s view of ENERD, leading to longer lasting loyalty and positive digital relationships.
4. Leverage first-party data
Unlike 3rd party data, which is information gathered by companies that don’t have a direct relationship with the individual CM, first party data only collects data based on direct CM interaction—and with their full consent. This helps ENERD push advertisements or deals that are most relevant to their preferences. Not only is this a more secure way of using and optimising data, but this also allows CM to have a more personal and tailored rewards experience that meets their unique needs. With first party data, ENERD can build deeper and more meaningful connections with CMs, allowing them to feel understood and seen, and ultimately driving increased engagement and revenue.
5. Establish an emotional connection
CMs value human experiences and are more likely to be loyal with whom they’ve established an emotional connection. Fostering meaningful relationships is an organic way to build trust and commitment, as ENERD’ efforts will show that CMs aren’t just numbers; they’re people with diverse needs and reward preferences that deserve to be met.
Generating CM lifetime value may feel like a long process that requires various resources, from first-party data to an ENERD media platform, but it’s a strategy that pays off, leading to CM long-term loyalty.
